Archivo para 23 mayo 2012

– CLASS DIARY & GLOBAL SUMMARY OF MODULES 1/6 –

Hello!!

Today is the last day I am going to write on this blog. Therefore, today is the day that I am going to say you good bye. However, before finishing I should explain you what I learned on my last English lessons. Indeed, I will include a little summary about the modules I have already written about.

Well, first of all, I should say that last week we didn’t have class on Wednesday because it was Monday on the timetable. So we had only class on Friday, nonetheless I couldn’t go because I had a doctor appointment. Therefore, I asked Alba what did they do in this lesson and she explained me everything and I tried to do the activities at home. For instance, I worked the vocabulary out doing word combinations with some activities. Then, I read a text called ‘How the Internet is changing lives forever’ and I looked up the words I didn’t understand. Later on, I studied the grammar point called verb pattern, which I put into practice doing some activities in the Extra Practice part or the unit.

GLOBAL SUMMARY OF MODULES 1 – 6.

As I told you at my first post, I am studying the Industrial Design degree with all my excellent classmates. It means if everything is OK on the future, we will become excellent designers.

Ana Botella, our English teacher, decided to do an interesting work. She gave us different topics according to the Industrial Design. We did groups and we chose a topic. We had to look for information about it and we had to sum it up. The objective was to create a useful mini book with practical information. In the end, we get it.

Well, now I am going to recap briefly and generally all the modules’ information.

First of all, we must be able to give solutions to different problems of functionality and aesthetic. To do so, we have to be creative and innovative. We can get it using creative techniques. Further, we must be always bearing in mind the users’ needs and their likes.

About the process to create a new product is necessary to think about many aspects. From the different materials used to make the product to the packaging. When we talk about materials, we cannot forget the sustainable materials; little by little the environment is more present on design. The package is the way the product is protected, but it also involves the labels which are very important because thanks to them, customers can know how to be used, the transportation, the recycling, etc.

Moreover, the brand is very important when you want to sell a product. It is the first thing that consumers see. It is highly important to attract new clients. The brand must be clear and it must have own personality; it must be exclusive and it must be sociable and suitable for public, because it must be kept on the consumers’ mind for an indefinite period of time. Creators must be fair with the product’s quality.

To finish with, I want to tell you that this degree is very beautiful although in some cases there are difficult things to solve. We should be constant and hard-workers to achieve our goal: to become industrial designers.

It has been a pleasure to tell you about my experience with the English lessons.

Best regards to all of you.

Bye bye!

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– CLASS DIARY & SUMMARY MODULE 6 –

Hello!

First of all, I must tell you that last Thursday started the Easter Holiday; therefore, we only had one English day class.

On Wednesday, we started the class reading a text called ‘ Bridging the Gap’. We asked to our teacher the meaning of some words we didn’t understand and we did some activities. Then, we learned some vocabulary, idioms and prefixes and we did two activities to practice the point. Furthermore, the teacher explained us The Passive (2) following the previous unit. We went to the part of the book called Extra Practice and we did some activities. Then, we read another text called ‘Invitation to Tender’ and we did an activity. To finish with, we learned a new Key Language point about requirements and we did a listening activity about it.

SUMMARY MODULE 6: INDUSTRIAL DESIGN: PAST, PRESENT & FUTURE.

This module talks about the history of Industrial Design.

First of all, is important to say that Industrial Design history dates back to the second half of the 18th c. Before, there were instruments, tools and inventions being the base of this branch. We can say that The Industrial Design started, basically, in the Industrial Revolution.

This module talks us about different eras from which we can know now some history developments. It explains us a little history: Greece-Rome, Middle Ages and Renaissance. On this explanation we can find some different kind of developments such as The Printing Press (1436), new sales systems and the invented products by Leonardo da Vinci.

After that, there was the Scientific Revolution and it was when the academies appeared.

During the nineteenth century the most important event to consider was The Industrial Revolution (1760-1830). It was important because of the process evolution to invent and create new things. One of most outstanding is Michael Thonet who thought on industrial production and aesthetic of the product at the same time.

The first design movement was the MODERNISM which tried to mix artistic knowledge with traditional manufacturing. It is based on the nature and fluid forms. His main characteristic is the ornamentation. The most important group was ‘Arts and Crafts’ and the most important designers were: Emile Gallé, Charles Rennied MacKintosh, Gaudí, etc.

Later on, it emerged the RATIONALISM in opposition to the previous movement. Decorative elements were rejected and designs were based on simple geometric forms. On this era, The Bauhaus was the most important design school where theory of colors and materials were studied. Main rationalism designers were Henry Van der Velde, Walter Gropius, Frank Lloyd Wright, etc.

The next movement was the STYLING and AERODYNAMICS which were born in The United States and it was based on the mixture of modernity and aesthetic, to get products more attractive. Some important designers were Henry Dreyfus, Walter Teague and Norman Bel Geddes.

Then, on the sixties, industrial design seemed to lose track and ended up degenerating into a subservience attitude to American consumer culture, the so-called ideology buy ‘more for less’. But, a positive aspect of this era was the birth of a new thought: product’s adaptation to the human body. After that, some new movements flourished up: Pop, Radical Design, High-Tech, Postmodernism, Deconstructivism, Postindustrialism, Ecological Design and Organic Design.

The last part of the module talks us about the FUTURE DESIGN. When we talk about it, we should think on new technologies and materials that make life easier and also on the evolution and development of nanotechnologies. Another important factor on this period is the use of clean energy sources and recycling materials. Some examples of future design are the cars, the computers and the future mobile phones.

Now, I am going to tell you the second part of the module which is called the Future Perspectives. It is based on the expression Planned Obsolescence.

Basically, we can define it as a policy of producing consumer goods that rapidly become obsolete and so require replacing.

This term was not developed until the 90’s. It was when the mass production and a consumer society started. Products were bought for fun, not for necessity. One feature is creating cheaper products and rapidly changing, so through design and marketing consumers are seduced to buy the “latest model”.

Some known examples of planned obsolescence are the EPSON Printer, Apple iPod, Light and Women’s Socks.