First of all, I must tell you that last Thursday started the Easter Holiday; therefore, we only had one English day class.

On Wednesday, we started the class reading a text called ‘ Bridging the Gap’. We asked to our teacher the meaning of some words we didn’t understand and we did some activities. Then, we learned some vocabulary, idioms and prefixes and we did two activities to practice the point. Furthermore, the teacher explained us The Passive (2) following the previous unit. We went to the part of the book called Extra Practice and we did some activities. Then, we read another text called ‘Invitation to Tender’ and we did an activity. To finish with, we learned a new Key Language point about requirements and we did a listening activity about it.


This module talks about the history of Industrial Design.

First of all, is important to say that Industrial Design history dates back to the second half of the 18th c. Before, there were instruments, tools and inventions being the base of this branch. We can say that The Industrial Design started, basically, in the Industrial Revolution.

This module talks us about different eras from which we can know now some history developments. It explains us a little history: Greece-Rome, Middle Ages and Renaissance. On this explanation we can find some different kind of developments such as The Printing Press (1436), new sales systems and the invented products by Leonardo da Vinci.

After that, there was the Scientific Revolution and it was when the academies appeared.

During the nineteenth century the most important event to consider was The Industrial Revolution (1760-1830). It was important because of the process evolution to invent and create new things. One of most outstanding is Michael Thonet who thought on industrial production and aesthetic of the product at the same time.

The first design movement was the MODERNISM which tried to mix artistic knowledge with traditional manufacturing. It is based on the nature and fluid forms. His main characteristic is the ornamentation. The most important group was ‘Arts and Crafts’ and the most important designers were: Emile Gallé, Charles Rennied MacKintosh, Gaudí, etc.

Later on, it emerged the RATIONALISM in opposition to the previous movement. Decorative elements were rejected and designs were based on simple geometric forms. On this era, The Bauhaus was the most important design school where theory of colors and materials were studied. Main rationalism designers were Henry Van der Velde, Walter Gropius, Frank Lloyd Wright, etc.

The next movement was the STYLING and AERODYNAMICS which were born in The United States and it was based on the mixture of modernity and aesthetic, to get products more attractive. Some important designers were Henry Dreyfus, Walter Teague and Norman Bel Geddes.

Then, on the sixties, industrial design seemed to lose track and ended up degenerating into a subservience attitude to American consumer culture, the so-called ideology buy ‘more for less’. But, a positive aspect of this era was the birth of a new thought: product’s adaptation to the human body. After that, some new movements flourished up: Pop, Radical Design, High-Tech, Postmodernism, Deconstructivism, Postindustrialism, Ecological Design and Organic Design.

The last part of the module talks us about the FUTURE DESIGN. When we talk about it, we should think on new technologies and materials that make life easier and also on the evolution and development of nanotechnologies. Another important factor on this period is the use of clean energy sources and recycling materials. Some examples of future design are the cars, the computers and the future mobile phones.

Now, I am going to tell you the second part of the module which is called the Future Perspectives. It is based on the expression Planned Obsolescence.

Basically, we can define it as a policy of producing consumer goods that rapidly become obsolete and so require replacing.

This term was not developed until the 90’s. It was when the mass production and a consumer society started. Products were bought for fun, not for necessity. One feature is creating cheaper products and rapidly changing, so through design and marketing consumers are seduced to buy the “latest model”.

Some known examples of planned obsolescence are the EPSON Printer, Apple iPod, Light and Women’s Socks.


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